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What Does The Future Of The Events Industry Look Like?


What Does The Future Of The Events Industry Look Like?

97% of event marketers believe we will see more hybrid events in 2021. The majority of these event marketers plan to invest in virtual events moving forward. 

After COVID-19 disruptions, it has led us to re-think, re-shape and re-define the way we interact and engage with our audiences. With this, the pandemic has brought a lot of uncertainty involving the events industry. We have seen a shift from in-person events, to online events, to the emergence of both. Hybrid events have taken over the events industry post-pandemic, but this doesn’t mean there is no future for in-person or virtual events. What does the future hold for the events industry? 

In-Person Events 

In-person events are what we are all most familiar with. Before COVID-19 transformed the events industry, in-person events were all we knew. They are the traditional way to host an event where people can socialise and network whilst experiencing a memorable day. With vaccinations taking place all over the country, in-person events can now take place again. Nothing will beat the experience of an extraordinary in-person event where like-minded people can communicate and network. 

Virtual Events  

Since the pandemic, virtual events have become the new normal and the new way to engage with audiences. For those of you who aren’t aware, virtual Events are cloud-based events that allow attendees, exhibitors and sponsors to interact in a virtual environment online, rather than meeting in a physical location. Virtual events come with reduced costs and increased reach, resulting in more engagement for less money. What’s not to love? Virtual events have found a place to stay in the events industry, regardless of the change in the current climate.  

Hybrid Events  

Hybrid events are a mix of both in-person and virtual events! Hybrid events are live events which take place in a physical location but are also being streamed virtually online. Seems like the ideal event, right? Correct! Hybrid Events are definitely here to stay! Since the start of the pandemic, it has led us to think outside the box and take advantage of all the advanced technology we have access to. By utilising technology, we can host epic events ensuring all guests can attend no matter the distance!    


The events industry has seen their biggest change since COVID-19 and the future of hosting events has been uncertain. In-person events will always have a place in the industry, as they are the traditional form of event and create the most unforgettable experiences! However, virtual events have been our new normal for over a year now. But, why host a virtual event when hybrid events exist?! With endless benefits, is it time you consider turning your next event hybrid? They most definitely are the future of events. With excellence at the heart of what we do, our experienced team will create the most unforgettable event for you, whether it be in-person, virtual or hybrid. Get in touch with a team member today, we’d love to hear from you!  

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