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Why Are Testimonial Videos So Good For Your Business?

testimonial video

Why Are Testimonial Videos So Good For Your Business?

Have you considered creating testimonial videofor your business? Well, after reading this blog, you definitely will! Nothing beats the power of a Testimonial video. They have endless benefits for both you, your business and your audience. Are you ready to find out exactly why your business must jump on this? 

Build Trust & Credibility

How do video testimonials build trust credibility and trust? Although written testimonials on your site are great, nothing beats video testimonials of clients. Your audience are more likely to trust a video of your client than text as people may question how true it is. The videos will allow your audience to hear exactly what your customers have to say regarding your services or products. It will help you build credibility as it puts a face to your business. 

Drives Sales

Did you know that 90% of respondents claimed that positive online reviews influenced buying decisions? In addition to this, by producing video testimonials, this will further boost your sales as seeing a face will reinforce why your audience should buy from you. Word of mouth referrals is said to be one of the best forms of lead generation. By creating testimonial videos is almost the next best thing, therefore it’s definitely something you should jump on in order to drive sales for your business. 

Brand Message

80% of people remember what they see, compared to 10% what they hear and 20% of what they read. Therefore, by producing quality testimonial videos, your audience are more likely going to understand who you are as a business and take the information in compared to if they read a testimonial. By delivering powerful videos, you can build brand authenticity and have a stronger connection with your audience. 

Humanise the Brand

Nowadays, everything is done online, therefore businesses struggle with the human connection with their audience. By producing videos, this will help you humanise your brand, putting a face to your product. From your customers giving great testimonials, it will drive you to think that they can benefit from your services or products as well and give them reassurance in your business. 


Are you ready to blow your audience away with powerful testimonial videos? With years of experience in creating case study videos and client testimonial videos we know how to make a contemporary and on-brand video that will deliver. Are you keen to get the ball rolling? Head over to and get in touch with a team member today! We’d love to hear from you!  


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