When running a corporate event, be it a product launch, an awards show, a convention, or any other kind of function, many companies like to keep a visual record. This makes perfect sense, particularly in today’s world of social media and audience engagement. What better way to interact with customers, trade partners, and investors than by giving them access to key company events, even if they’re not able to attend in person?
A video record of corporate functions can serve many purposes. Aside from generating outside interest in the company, it can be used for internal communications, training courses, onboarding sessions, and more. It can also provide a more interesting method of cascading information company-wide, rather than via email or PowerPoint presentations.
Of course, if you’re going to put that video footage to good use, it needs to be of the highest quality, and there’s no guarantee that you will have, in your team, someone with the skills and experience to provide the high standard of camerawork your business deserves. So what is the alternative?
In this article, we’re going to look at the advantages of hiring a professional videographer to tackle the recording of your corporate event and the benefits they can bring to your company.
Professional equipment
Advances in modern technology mean that you can record high-definition video footage from the average mobile phone these days, but make no mistake, this is no substitute for professional videography equipment. An expert videographer will typically be equipped with a high-end camera, a tripod, or Steadicam, a professional lighting rig, microphones, and more. Which leads us neatly onto the next advantage of hiring a pro:
High-quality footage
A professional videographer will have years of experience in capturing video footage for a corporate environment. They will know how to compose shots for maximum impact and how to combine their equipment to ensure optimal visual and audio clarity.
Expert editing
Most video production agencies have their own editing suite and software. However they handle it, it means that the final product looks incredible, integrating the raw footage with soundtracks, visual overlays and effects, and your own corporate branding to stunning effect.
Creative storytelling
There’s more to videography than pointing and shooting a camera. Professional videographers are also expert storytellers, taking the role of director as well as cameraman. With years of training and expertise to rely on, they use this visual creativity to portray a particular message, evoke certain emotions, and tell the story you’re trying to deliver.
A brand showcase
Whatever plans you have for the footage from your corporate event, a skilled videographer can provide added value. The original video can be cut, clipped, and repurposed as much as you need it to be. From brief Instagram Reels and TikTok clips to more extensive videos on YouTube or your own corporate website, a single piece of footage can yield many opportunities to reach new and existing audiences, growing your brand and extending your reach in the process.
Expert Videographers Available Nationwide
For all your videography needs, get in touch with Fresh Productions today on
02920 099357. A member of our team will be happy to discuss your requirements and provide you with a free, no-obligation quote for our services.
