Video is a fantastic and powerful way to connect with customers! 55% of people watch online videos everyday! In fact, the average person watches more than an hour and a half of online video content per day.  People engage and absorb the most information from short video clips online, therefore capturing your audience’s attention through this form of media is most effective for your business success! However, there are gazillions of video content to compete with, so make it fun, eye-catching and informative!! Bring value to your customers with video.  

So, what are the real benefits of using video content and why is it important for business success? 

Increases exposure  

It’s no surprise that YouTube is the 2nd largest search engine when one-third of online activity is spent watching video. Through video marketing, you can create valuable content that can reach a global audience, generating more leads and growing your clientele. The more creative you get with your video content, the more likely it is that your videos will be shared by users of different demographics.  

Builds trust and personality  

Are you more likely to purchase something from a stranger or someone you know? The answer is obvious right?! People do business with people they know, like and trust. Videos allow consumers to gain trust and connect emotionally with your brand. If you show your face to your audience, they become accustomed to it. Scientifically, that builds trust with your audience. And when you get your customers to trust you, it’s much easier to sell them on your products and services.  

Increases customer engagement  

People are ten times more likely to engage, share and comment on video content compared to blogs or related social posts. People tend to connect and engage more with eye-catching visuals that tell a story, rather than a large amount of text. Not to mention that all of this engagement also leads to higher conversion rates which means more new customers and increased revenue. Video and imagery is not only exciting and enjoyable but is a more efficient and effective way to absorb information compared to reading text. What isn’t to love about creative video content? 

Easy to re-purpose on other platforms  

We all seek an easier, simpler life, which is why being able to repurpose video content across multiple platforms and channels is one of the greatest benefits. Video content excels on YouTube, Instagram and Facebook. But you can also embed video content on your website. Educational videos can be turned into blog posts for your website. Google now allows video to be uploaded directly onto your Google Business listing. Use your time smartly and create valuable video content that you can spread over multiple platforms to reach your target market more effectively and contribute to revenue growth.   

Final Thoughts…  

The effects and importance of video content is continuously growing, if you haven’t already noticed!! Platforms like Facebook and Instagram are investing more in video capabilities and content for a reason. And as a business you should too. No matter how big or small your business is, everyone can adopt this strategy, even on a budget! If you want to get ahead of the competition, increase brand awareness and increase conversions, then it’s time to invest in video content. Our video production service is ready to optimize your video content and excel your business today!! Stand out online with Fresh Productions – click here to contact our talented and helpful team.