In the world of online marketing, event photography is super important. After your event, your photography is all people will have to remember it. Whether it’s a corporate event or a small gathering – your pictures are what will tell the story in the aftermath. To break this down, we’ve got 3 reasons why event photography is important.
They act as a reminder
For those delegates that attend your event, and for yourself as an event manager – your photographs live on as reminders of your event. They show you what your venue looked like, who was there, the colours you used. They remind you of what you loved and what you hated about the event. They highlight things that were maybe unseen and things to consider in the future. They serve as a reminder of what you carried out, something to look back on. From weddings to corporate events, it’s a reminder of the atmosphere and vibe of the room too. As an event manager, you can’t be everywhere all the time, photographs help capture those unseen moments.
Allows you to communicate through image
Through using event photography, you can fully capture the atmosphere of the event. Through image you can see that people were enjoying, drinking, laughing, writing – whatever it is your event consisted of, your images will capture this. For those who were there, they get to relive those conversations and for those who weren’t there, it gives insight into what they missed, and what they would experience there. Photography allows you to capture moments. Moments of laughter, fun, highlights of the event and so much more. All this to help you market your event, and remind those who attended of what the event entailed.
Vital for marketing
Most importantly, event photography helps you with your marketing. After the event, the only thing you have between the next is time to prepare and market your event. These images can be used, blasted all over social media, all over your branding for the next conference or occasion and can be used as examples for various things leading up to your event. Images are so powerful (after video), and when it comes to corporate events, you need to take future events into consideration. Good photographs from your very first event are perfect for marketing material for your next event. In this case, you may very well be investing in the success of your next event by hiring a professional.
Quality, strong event photography is not to be overlooked. We all know the importance of documenting important events. Especially corporate events as those photographs act as a platform to showcase your company. Whether it’s a small charity event, an awards ceremony, a year-end function, they’re all testimonies to what your company stands for, what you do, how you function as a team. Don’t knock it till you’ve tried it – hire an event photographer!
