What makes a successful Virtual Event?
With virtual events being the big trend at the moment due to covid, a question that is being asked is what makes a successful virtual event? There are many things there determine the success of a virtual event, are you ready to find out?
- No Technical Issues
- Great Experience
- Deliver Value
- Networking
- Positive Feedback
- Quantity & Quality Leads
1. No Technical Issues
Nobody wants to attend an event that is unorganised and has many technical issues. In order for your event to be a success, you want to ensure that everything runs smoothly with no technical issues. You want attending your event to be a simple process. Technical issues can ruin your event so be sure to prepare beforehand and do a test run. Prepare, practice and remain professional!
2. Great Experience
Make sure your virtual event is a great experience from start to finish and lives up to your audiences’ expectations. With all the cool tricks you can do on technology these days, you want to ensure you’re taking advantage of them and impressing your audience. Are you using high quality audio and camera equipment? This can really reflect on the success of your event so be sure to take these points on board. You want your audience to remember you by delivering an excellent and engaging event. Find ways to ensure your audience remains engaged throughout by getting them involved.
3. Deliver Value
Before hosting your event, ask yourself, what do you want your audience to walk away with? Once you’ve answered this question, make sure you deliver it. You want your audience to gain something from attending your event, whether that’s new connections, inspiration, or general knowledge to better themselves in this area.
4. Networking
Attending events is all about meeting new connections and forming relationships. You want to offer plenty of networking opportunities in your event in order to achieve this. Offer chat boxes, meeting rooms, and share in social media links. You want your audience to leave your event with plenty of new connections.
5. Positive Feedback
It’s always great receiving positive feedback from your audience. By hearing great comments from your viewers, you will be able to understand how your event went. Email out a survey for your attendees to fill out, or politely ask at the end of the event to give you some feedback. Especially for business events, attendees tend to make a lot of noise on their LinkedIn page about events they’ve attended and enjoyed, so keep your eyes peeled and be sure to tell your audience to tag you in posts. Take on board critical feedback for your future events to make it even better as there’s always room for improvement.
5. Quantity & Quality Leads
After the event, compare the amount of leads you’ve received from your virtual event with your past in-person events. This is a good way to measure the success of your event. You will be able to see if virtual event is as effective as in-person events for lead generation.
Lets wrap this up…
When planning your next virtual events, take into consideration these points beforehand to ensure your event is successful. Are you looking for that hassle-free event planning experience? Do you need support in creating great events? We help businesses across the globe carry out great events that keep everyone talking. With excellence at the heart of what we do, our experience team will look after every detail, giving you that stress-free, incredible event you’ve dreamed of. Get in touch today.
