Hybrid events are the future of events! Have you come across a hybrid event before? If not, I can assure you will! Going into the New Year, and covid-19 still surrounding us, hybrid events are the way forward. A hybrid event attracts both in-person and virtual attendees, increasing the global reach of the event. The event takes place in a physical location but also uses streaming equipment for virtual attendees. The opportunities are endless. Hybrid events can be used to host conferences, exhibitions, small business meetings, you name it, hybrid is the way!

How do hybrid events work?   

Hosting a hybrid event is almost the same as hosting two separate events. Both in-person and virtual aspects of the event need planning with attention to detail. 

In- person – Start with finding the right venue. Your venue will reflect the type of event you’re hosting. This is something that needs to be planned and organised in advance. Critical factors such as location, accessibility, and design will determine the tone and first impressions of the event. Make sure your attendees are leaving with a positive experience. It is important to consider factors such as transport links, car parking, overnight stays, and their prices. These will be the deciding factors of your attendees and determine the turnout of your event. With all things considered, it is often good to have some surprises within the event to create a WOW factor and keep attendees engaged and keen to visit another event of yours!   

Virtual – Having the best equipment is key to hosting a hybrid event so that your online attendees are given the best experience. This will also avoid any technical issues. No one wants to attend an unorganised event with technical issues! Make the most of technological advancements and ensure you’re using the highest quality audio and video to give the best experience. Stand out by using technology to make it an event to remember. Offer plenty of networking opportunities for your audience as this is what events are all about. Involve chat boxes and meeting rooms to encourage engagement and involvement    

What are the benefits?   

Attend from anywhere around the world!

As the event will be streamed online, your attendees can attend from any country around the world. No need to worry about spending a fortune on travel costs! 

Re-purpose Content 

Another advantage of hybrid event’s is that the content from one event can be distributed to all social media platforms further expanding your reach. Content from the event can also be used for future marketing, or to distribute to delegates so that they can always refer back to a keynote or Q&A.  

Expand your reach

Running hybrid events will enable you to expand your reach at such a smaller cost. Many more people are able to attend without you having to worry about the cost of renting larger venues, hiring more staff and accommodating physically for those larger numbers.  

Conclusion  

Hybrid events are here to stay and if you’re looking to plan an end-of-year conference or host a business event, hybrid is the way to go! You do not want to miss out on an opportunity to host an event with a great global reach due to its in-person and virtual elements. Not to mention the ability to network and grow your business further! Leverage your business today by getting in touch with one of Fresh’s expert members.