Capturing and Resharing Event Content: Strategies for Success

An event’s value can go far beyond just the day or the course of the actual event itself.

Making sure you boost your impact and keep audiences engaged is important and capturing and resharing event content can help attain this. When we say event video content this doesn’t just mean event highlight videos, it means filming all sessions, panels, Q&A’s and keynotes.

By strategically using event content, you can keep the conversation going and deliver ongoing value to your audience long after the event ends. Here’s how to make the most of your event content and keep the excitement alive.

Extended Reach and Engagement

One of the main benefits of capturing and resharing event content is how you’re able to increase the reach and engagement of your event. You could offer options such as recording the event and allowing others who couldn’t attend or want to rewatch the event the option to do this at their leisure. This flexibility can increase your audience and allow your message or information reach more people.

Another option would be to create multiple touch points such as sharing content across various platforms, whether that’s through social media, email newsletters or blog updates, creating consistent assets using your event content can help to maintain interest, improve deeper connections with your brand, allow your information to gain further traction or even engage a new following who could attend your other events in the future.

Reinforced Messaging

When you re-share video content from your event it helps to reinforce your key messages. Allowing attendees to encounter your event content in different formats helps to strengthen their understanding of your core message and to absorb the information more easily. This is especially effective when you share key insights from speeches, panels, or workshops as it reminds your audience of your expertise and value.

Lead Generation and Nurturing

Sharing good quality video content from your event can be an excellent way to build lead generation and nurture any new or existing leads. Examples of this could include transforming event content into engaging blog posts or webinars which as mentioned could keep or attract clients by establishing your authority in the industry and making your brand a go-to resource for valuable information.

Event Content Longevity and Repurposing

Event video content can last for a long period of time if it’s developed and used in the right way. By repurposing the content into various formats, you ensure its continued impact as well as a bigger return on your investment in the event. Here are some ideas on how to repurpose your content:

– Blogs: Create a series of blog posts summarising key points from the event, offering insights, and providing additional analysis.

– eBooks and Guides: Develop in-depth guides based on event discussions and presentations, showcasing your knowledge and expertise.

– Podcasts or Video Content: Host discussions with event speakers or attendees, diving deeper into the topics covered.

This versatility allows you to adapt the content to different audiences and platforms, ensuring it remains relevant and engaging over time.

Community Building

Creating a community of engaging followers can be highly rewarding for anyone creating an event. It allows you to already have a fan base who are interested in your event’s theme or business and who will engage with your work. You can also gather feedback or encourage interaction with your content through this network.

Another way to engage with this audience is by creating opportunities to do so, such as hosting live Q&A’s or creating discussion forums that relate to your event content. By inviting your audience to actively participate, you are further strengthening your brand image, their connection to the company and your overall event experience.

Brand Awareness and Authority

Finally, using event video content is a powerful way to increase brand awareness. By sharing expert panels, speeches and other important information from the event, you can showcase your brand’s expertise and position yourself as a valuable place to gather industry information. Two ways to showcase this information could be:

– Email Marketing: Share event highlights and key takeaways with your subscribers, keeping them informed and engaged.

– Infographics: Create visually appealing graphics that summarise complex information, making it easy for your audience to understand and share.

By providing valuable video content from your events, you can strengthen your brand’s reputation, encourage your audience to continue using your brand, and create brand loyalty.

Conclusion

Capturing and resharing event video content is a strategic approach which will help maximise the impact of your events. By increasing reach and engagement, generating leads, reinforcing your brand image and building a community, you will create a lasting impression and create meaningful connections.

Repurposing content into multiple forms will also ensure its longevity, relevance impact and value. By focusing on these strategies, companies can enhance their influence, strengthen their brand, and solidify their position as industry leaders.