Let’s be honest, most swag ends up in the back of a drawer, forgotten next to a ball of tangled cables and a layer of dust. We’ve all been there: handed a branded pen that barely writes, or a tote bag destined for the charity shop, wondering if anyone has ever actually used a stress ball shaped like a lightbulb for anything other than cluttering their desk.
That’s exactly why we launched our swag service, to bring creativity and clarity to a space that’s too often cluttered and chaotic. And now, as more businesses opt for a stress-free, thoughtful approach to branded merch, we’re seeing serious momentum.
So, we sat down with our Founder and Managing Director, Ben Harding, to talk about what makes memorable merch stand out, and how it can help brands like yours leave a lasting impression.
What inspired Fresh to launch a swag service?
Ben: We’ve worked with so many clients who were frustrated by the traditional swag process, slow turnarounds, generic products, and poor logistics. We knew there had to be a better way. So, we built a solution that’s creative, seamless, and actually works for modern businesses.
What makes Fresh’s swag offering different?
Ben: It’s end-to-end. We handle everything from creative concepting and premium product sourcing to smart storage and reliable delivery. Plus, our online portal gives clients the ability to check stock levels and place delivery orders so they can ensure thy have everything they need, when they need it. It’s swag without the snags.
Can you walk us through how it works?
Ben: Absolutely. First, we help you pick the right swag, think premium products and big-brand names. Then we bring your brand to life with bespoke designs. From there, we manage production, quality control, and delivery across the UK and Europe. And with our smart storage, your swag is stored with us until you need it to be shipped – which we also handle!
Who is this service ideal for?
Ben: Anyone who wants to make an impact. Whether you’re launching a product, hosting an event, or just want your team to stand out in t-shirts that actually match and don’t crease. We work with businesses of all sizes, but most of our time is dedicated to working with vendors and MSPs in the IT channel. We cover a lot of events across the UK and Europe, and we get to work with some great teams!
How does sustainability factor into your swag strategy?
Ben: It’s a big priority. We offer eco-friendly products, recyclable packaging, and carbon-conscious delivery options. Great swag shouldn’t cost the earth, and we’re proud to help our clients make more sustainable choices.
What’s one piece of swag you’re most excited about right now?
Ben: Honestly, our custom tech kits are flying off the shelves. They’re sleek, practical, and work really well at any event. But I’m also loving the sustainable apparel lines, we’ve found some amazing suppliers doing great things.
Any final thoughts Ben?
We’ve never been interested in doing things the way they’ve always been done. Swag should be exciting, not exhausting. That’s why we’ve built a service that’s as thoughtful as it is efficient, where creativity leads, and logistics don’t lag. If you’re ready to ditch the dusty drawer merch and do something different, then we’re here to make it happen!
If you’re looking to level up your swag and turn your brand into something people actually want to engage with, book a kick-off call with our team today and let’s get the ball rolling!
