Are you taking advantage of video content and all of its endless benefits? Did you know that by 2022, online videos will make up more than 82% of all consumer internet traffic! Videos are a valuable, powerful way to tell your brand’s story, to showcase your product or service, and to engage with your target audience. Are you ready to find out how to make your video content stand out from a sea full of others? Let’s jump straight in… 

Fun, Creative & Eye catching!  

Video content is used all the time, therefore, in order to keep your audience engaged, you must make sure it’s fun, creative and eye catching! Think about the story line, how can you make this exciting and keeping your audience watching more? What colours, elements and animations can you use to make it eye catching and really capture your audience?  

Top Tech Equipment!  

No one is going to watch a video if the quality is poor. By using the highest-end tech, you’re bound to keep your audience engaged! Take into consideration what camera you’re using, what microphone, editing software etc. It’s all well and good having a high-end camera, but having a professional edit your content is crucial in order for it to be a success! 

Value, value, value!  

The number one question you should ask yourself before creating your video content is, ‘will this interest my viewers?’ After all, your viewers are the ones you’re delivering it too therefore you want to make sure it’s giving them value. Make sure your video is either entertaining, providing educational information, or helping with an issue.  

Clear Call To Actions 

Be sure to add in plenty of clear call to actions in the social media caption. This will tell your audience exactly what to do. ‘Watch now’, ‘Click play’. These call to actions will prompt your audience to do these things. By using call to actions such as ‘comment below’, this will help with your social engagements and help your video travel further.  

Length 

Deciding on the length of your video is a crucial element. By making your video too short, could result in your audience feeling disappointed. But, by making it too long, your audience may not watch it all. It’s all about finding a length of time in between that’s guaranteed to keep your audience happy!  

Conclusion… 

We create engaging content that you can share on your website, social media platforms and even at events. We’re not talking commercials here, we’re talking about compelling, interesting, and emotionally engaging storytelling that can make your business come to life online. We provide assistance from planning, through to delivery and beyond. Keen to learn more? Book a call