CORONAVIRUS AFFECTING OUR EVENTS
With an estimated 173,000+ confirmed cases of COVID-19 around the world, the coronavirus outbreak has impacted nearly every industry globally in recent weeks. Now with the declaration of COVID-19 as a pandemic by the WHO on March 11th, there is an increased effort to prevent further spread of the virus. This has meant cancellation and suspension of many events worldwide, including sporting games and events, concerts, and festivals.
TAKE YOUR EVENT ONLINE : Go from live to virtual
Reducing the risks to your delegates and working with the WHO guidelines, going from a live event, to a virtual event could be the answer that you’re looking for.
1. Give the people what they want
You know that you already have an audience. You may already have your list of delegates, event plan, programme and so many other things lined up in preparation for your event. You may already have keynote speakers who have planned and prepared to be with you, delegates who have carved out time to spend with you, and most importantly, an event that you don’t want to see cancelled!
You don’t want your delegates to wait long before they feel like they’ve gotten a “win” – whether that win takes the form of a deal, a new product or some type of information, in a world of immediate gratification – you don’t want to miss the mark.
2. Create an online network
It’s evident that events are a great place for networking and opportunity, so how does LIVE streaming still contribute to that? When you implement live-streaming into your event strategy, you give users the opportunity to interact instantly with your content and get the latest information. When users join your live stream, they can participate in the running commentary about whatever they’re seeing, so there’s an immediate reaction. Equally, creating an online portal directly for you delegates enables them to interact with each other this is the perfect opportunity for networking.
3. Reaches a larger audience
Live streaming can reach an incredibly large audience. Whether you have delegates already booked on for your event, or not, live streaming will give you the opportunity to maximise your reach. Whilst there are many other marketing tools that you could use in the meantime, it is very limited. For example, if you were to use email marketing, it is limited to the contacts on your list. Live streaming generates interest from people who normally wouldn’t be reached through other content marketing means. Video is also the most viewed content out there – so why not make the most of it for your event.